About Eton Properties Phil. Inc.

ETON Properties Philippines, Inc. is the real estate arm of the Lucio Tan Group of Companies, one of the Philippines’ biggest and well-established business conglomerates. Though a new player in the Philippine real estate scene, Eton Properties has been building world-class hotels, homes, offices, and commercial enclaves in key locations in Hong Kong and mainland China since 1986.

CORPORATE PROFILE

Eton Properties Philippines, Inc. is a prestige property development company that specializes in the following:

Development of premium and mid-income residential and commercial buildings;
Construction of IT- and BPO-ready office buildings;
Creation of mixed-use master-planned township projects that incorporate residential, office, commercial, leisure and institutional components;
And development and management of hotels and shopping centers.

Though a new player in the Philippines’ booming real estate industry, the Eton name has already earned a reputation as one of the top developers in Hong Kong and mainland China, particularly in Beijing, Shenzen, Dalian and Xiamen. It is responsible for prestigious and highly in-demand developments such as the Eton Hotel, Eton Tower, Banoo Vill, Queen’s Garden, Radio City and Dragon Center, among others. From Hong Kong and China to the Philippines, Eton Properties Philippines will bring with it the same dedication to quality, attention to detail, and fine craftsmanship that has made its counterparts world-class real estate developers.

In order to achieve its strategic objectives, Eton Properties Philippines, Inc. is capitalizing on its Seven Strengths:

Extensive land holdings in prime locations, particularly in Makati and Ortigas central business districts; Manila, Pasay, and Paranaque Bay Area; Mactan, Cebu; Cabuyao, Laguna; Calatagan and other strategic locations in the Philippines
Financial muscle of the Lucio Tan Group of Companies
Reputation and credibility of the Lucio Tan Group of Companies
Synergy with the wide network of businesses within the Lucio Tan Group of Companies: banking and finance, transportation, hotels, etc.
International reputation and track record of Eton Properties
Management’s excellent record and administration experience
Aggressive sales, marketing and promotional efforts.

Mission and Vision

To Our Customers

Eton Properties Philippines, Inc. is committed to build and nurture high-caliber projects and communities that enrich the lives of its customers and exceed their expectations. It aims to put emphasis on customer satisfaction by continuously empowering its core group to provide excellent services to its clientele. It is also committed to create an organization that would always be attuned to the needs and demands of the market.

To Our Employees

Eton Properties Philippines, Inc. endeavors to build a work environment that values integrity, passion for excellence, and teamwork.

To Our Business Partners

Eton Properties Philippines, Inc. aims to build long-term, mutually-beneficial relationships with its business partners by ensuring that each project reflects the quality of its work and integrity. It is also committed to repay their trust and long-term investments with efforts geared towards continuous earnings and growth. Like its business partners, Eton commits itself to nation-building by continuously aiming for the ideal, the best, and the most innovative home and work environment for the Filipino people.

MANAGEMENT AND BOARD MEMBERS

LUCIO TAN is one of the most successful industrialists in the Philippines.

Over the past four decades, he single-handedly built an empire of successful ventures, particularly in agribusiness; airlines and related services; banking, finance, and securities; brewery; chemicals; distillery and alcohol; education; food; hotel; real estate; soap manufacturing; steel fabrication and construction; and tourism and travel services.

He owns Asia Brewery, the 2nd largest brewer in the Philippines; Tanduay Holdings, one of the world's largest rum makers; Fortune Tobacco, the largest tobacco company in the country; Philippine Airlines, the country’s air transport flag carrier; Philippine National Bank, the 5th largest bank in the country; as well as Allied Bank, the Philippines' 8th largest lender, among others.

As of 2006, he is the 2nd richest person in the Philippines and the 451st richest person in the world according to Forbes